It all started at home, when a writer and a digital marketer teamed up: not just in life, but in work. What began as casual conversations about meaningful marketing strategies turned into something bigger.

We had seen agencies charging so much, yet not helping brands stand out. We realised that together, we could help brands connect better with their audience by merging creativity with smart planning, in affordable and sustainable ways.

We started in 2019 with a team of 7, and for over a year we were doing extremely well. Then COVID happened. Projects paused, budgets tightened, and the studio was forced to shut its doors.

But just like in the best films: picture abhi baaki hai, mere dost. We never shut down our dreams. While the company was on pause, we were not. We kept going, freelancing, collaborating, and holding on to the vision that started it all.

Now, after all that recalibration, we are back. Stronger, smarter, and more determined for the second act.